Search Engine Optimization (SEO) – You’ve probably heard about it right? What you may not know is that this is the single, most important factor to being found on the internet and small businesses aren’t even investing anywhere near enough time or resources into it.
SEO as defined by software marketing giants http://www.Moz.com
“SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
There are a 2 key points to take away from this definition.
- Increase quantity & quality of traffic to your website
There are well over 1.2 billion websites on the internet, and chances are you only have one out there! That’s more websites than there are people in China. So think about it, if you had to find one single person in the whole of China – Could you find them without any directions, instructions or what they looked like? Nope. It’s exactly the same for websites online.
You may have the world’s greatest website with great tools, features and content, but if nobody can see it or find it – What’s the point?
That’s why you need the right foundations, resources and systems in place to get you FOUND! It’s when you get found this then translates to more clients, more sales, and more money – and we all like more money.
- Organic Search Engine Results
These are the websites that appear “organically or naturally” in search engine results. They appear for FREE. No paid advertising, Adwords, Pay-per-click.
Studies indicate that on the first page of Google results, the first 5 results account for 67.6% of all clicks, and the results from 6 to 10 on 3.7% – Leaving about 25% of clicks to pages 2 and 3, or paid ads.
This basically means that if your business or service isn’t ranking as high as possible on Google “organically” – You’re missing out big time. It makes perfect sense because people these days do a Google search for a service or a problem they may have for example, and won’t scroll past the first few results or the first page because we trust what Google is showing us.
Ranking organically takes time and effort. SEO techniques can be complex, such as creating accurate citations, having an SSL website, keyword rich content creation, upgrading an out dated website or optimizing Google Maps.
Red Digital Marketing has the expertise to get your business or service ranked on Google. Contact us and we will show you what we do best!